Shop Owner
Shop Owner
One-on-One Coaching
As an independent automotive repair business owner, the way your shop presents itself and interacts with Clients (and potential Clients) starts with your leadership. Your vision, expectations, systems and culture determine how your Team shows up for Clients every single day. Our goal is not simply to increase sales or push repairs and maintenance. Unfortunately, this is still how much of the industry is perceived... Often before a Client ever walks through the door or speaks to your Team. Together, we can work to change that perception by strengthening leadership alignment, clarity and execution at the ownership level. Long-term success comes from taking exceptional care of Clients and guiding them confidently through the repair process, not just at the counter, but throughout your entire operation. To achieve this, shop owners must first define what “great Client care” looks like in their business and ensure that their systems, processes, and Team expectations support that vision. This coaching program is designed to help shop owners and managers align their leadership approach with the experience they want their Clients to have. That includes developing and supporting Service Advisors and CSRs, setting clear expectations, and building a culture where confidence, professionalism, and accountability thrive. The goal is not for you to sell more repairs, but to build a shop where your Team can confidently serve Clients with clarity, integrity, and care. When leadership is aligned and the Team is supported, Clients feel the difference. And when Clients feel cared for, the sales follow naturally.
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Getting Started
Before meaningful change can happen, we need clarity at the ownership level so that we are on the same page and can ensure that we will be a good fit for each other (The same way that we want to ensure our Clients are a good fit for our automotive repair shops): This includes the processes, systems, and decision-making frameworks currently guiding your business, as well as the programs you have in place for your Clients. To establish this, we will have a sixty- to ninety-minute discovery/needs analysis Zoom meeting with you, the owner of the shop, to discuss the shop’s financials (P&L, budget, etc.), Team structure/organizational chart, as well as strategic pain points and goals. From there, we can discuss expectations on both ends and next steps with the program if we decide we are a good fit for each other.
Each repair shop is very different and comes with their own history. For example, when Tom purchased Schearer’s Sales & Service, Inc. in 1995, we had three bays and less than half of the Team we do now. Today, we have seven workable bays with 14 Team members. The coaching he needs now versus the training he required then is not the same. That is why it is important to perform the discovery call/needs analysis and individualize the program to you and your company.
Why 1-on-1 Coaching?
At ShiftPoint Training Academy, we believe meaningful business change happens most effectively through one-on-one coaching. This approach allows us to focus on your specific business, leadership style and challenges, rather than offering generalized advice.
One-on-one coaching creates space to address the real issues impacting your shop, tailor strategies to your current stage of ownership and adapt quickly as priorities shift. Instead of applying one-size-fits-all solutions, we work alongside you to develop practical, relevant action plans that lead to measurable improvement.
By focusing directly on you as the leader, one-on-one coaching creates a ripple effect throughout your business. When leadership becomes clearer and more intentional, your Team performs better, systems run more smoothly and Clients feel the difference. The result is not just short-term improvement, but rather sustainable growth for your business.
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Time Commitment
We will meet weekly for one hour during the first four weeks of each month. These meetings are focused on working on your business rather than in it, with an emphasis on leadership clarity, accountability and execution. Each month, we will develop and refine action plans for you and your Team. After every meeting, you will receive a written recap along with clearly defined next steps to support consistent progress and implementation. The first month of our coaching relationship serves as a Foundation Month, during which we will complete a deep dive into your business, including your numbers, systems, structure and current challenges. At the conclusion of the Foundation Month, you will receive a custom 1-Page Business Scorecard built specifically for your company to help you continuously monitor and manage key metrics. You should expect to spend time working on your business outside of our meetings, including implementing changes, leading Team meetings and reinforcing expectations. Meaningful results require consistent action between sessions, not just discussion during our scheduled calls.
2
Implementation Commitment
You must be committed to your own growth as a leader, as well as the continued development and performance of your Team. Sustainable improvement does not happen without a culture that supports learning, accountability and change. Without that foundation, long-term growth is not possible. As the owner of your company, you are responsible for supporting your Team’s development and training, both during our time working together and beyond. This includes clearly communicating expectations, leading change and ensuring that new strategies and processes are implemented consistently. You must be willing to provide an environment in which your Team can grow and perform at a high level. In some cases, this may require changing long-standing habits, systems or elements of your shop’s culture. Throughout our coaching relationship, we will develop and implement Key Performance Indicators (KPIs) to help measure progress, reinforce accountability, and support informed decision-making across your business.
3
On-Site Training Availability
We are available to travel to your shop for in-person, on-site coaching to work alongside you and your Team while observing daily operations in your natural working environment. This includes evaluating workflows, leadership dynamics and how Team members interact with one another and with Clients. On-site coaching allows for real-time observation, immediate feedback and practical application, making it especially effective for identifying blind spots, improving communication and reinforcing expectations. To ensure the most accurate and valuable assessment, your shop must be fully staffed during the on-site visit. If on-site coaching is of interest, additional details and scheduling options can be discussed.
4
ShiftPoint Coaching Program Content
Throughout our Coaching relationship, you and we will cover multiple different aspects of your business, all stemming from the Foundation Month (Month 1). This month will start with digging in on your business, numbers, what’s going well, what needs to improve, etc. From there, we will develop continuous cycles of 90-day plans to work on a goal, measure it within 90 days, achieve the goal then move onto the next goal. We will work together to guide you through the process to achieve your results, not fix things for you. Things we’ll work on developing include but are not limited to:
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Organizational chart
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Structure
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Team
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KPIs and goals
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Leadership
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Workflow
Each of these areas is explored at a depth appropriate for ownership-level decision-making, not day-to-day task execution.
Meeting Agenda
Each month, we will meet for 60 minutes via Zoom for the first four weeks of the month. We will begin with a Foundation Month, where we will do a deep dive into your business to develop a better understanding. You will start the second month of our coaching relationship with a 1-Page Business Scorecard, an Organizational and Accountability Chart and a better understanding of your goals for the company. Following the Foundation Month, we will work though continuous cycles of 90-day plans to tackle different struggles and bottlenecks in the business, developing your skills as a Leader to accomplish the desired results.